Social Media

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How to show up and stand out in the news feed on Facebook

How to show up and stand out in the news feed on Facebook read more »

What people think about when they see your facebook page

What people think about when they see your facebook page? read more »

Increase your visibility on Facebook

Increase your visibility on Facebook read more »

Changes for online and social media advertising in 2014

Changes for online and social media advertising in 2014 read more »

Marketeers are going to have to pay Facebook for reach

Marketeers are going to have to pay Facebook for reach
Facebook has made it clear that marketeers will have to, like it or not pay for reach.
Facebook is aknowledging that marketeers have already and many in the future will experience a drop in the posts of their social network organic posts drop off. Ad Age have stated ‘ we expect organic distribution of an individuals page’s post to gradually decline over time as we continually work to make sure people have a meaningful experience on the site’.
What a huge shift from the principles of facebook 12 months ago, agencies announced that posts were not being seen by as many of their followers. Effectively the objecive was to filter out the non engaging content and influence marketeers to make up for lost reach through spending more money on advertisements.
Facebook has made a clear directive for marketeers to  achieve just that.
In the document, titled "Generating business results on Facebook," the paragraph in which the impending drop-off in organic reach is revealed concludes with an ad pitch; marketers are told they should consider paid distribution "to maximize delivery of your message in news feed."
The three-page document also contains a section that repositions how marketers should think about fan acquisition: as a tool for making paid advertising more effective. While free distribution of content is mentioned, it's the third business benefit listed after "improve advertising effectiveness" (through ads with social context, which is enabled by a substantial fan base) and "lower cost for paid distribution" (since Facebook makes it cheaper to deliver ads with social context.)
In other words, the main reason to acquire fans isn't to build a free distribution channel for content; it's to make future Facebook ads work better.
"Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency," the document states.
The fact that less and less of brands' content will surface is described as a result of increased competition for limited space, since "content that is eligible to be shown in news feed is increasing at a faster rate than people's ability to consume it." Publishers are one factor in the heightened competition, since Facebook announced earlier this week that links to news articles will be given more prominence, especially on mobile devices, via an algorithm change.
A Facebook spokesman confirmed that the overall organic reach of Facebook posts from brands is in slow decline.
"We're getting to a place where because more people are sharing more things, the best way to get your stuff seen if you're a business is to pay for it," he said.
The drop-off in organic reach continues to be a touchy subject for brands -- especially those who invested in growing their fan bases. And it's going to oblige them to up their content creation game in order to emerge organically from the morass of stories eligible to enter users' news feeds, according to Digitas VP-Social Marketing Alex Jacobs. But having paid distribution on Facebook is also a given if they want to maintain the reach they may have once had when Facebook was a younger network and users had fewer connections to bombard them with content.
"If brands were to continue reaching the same amount of people as a percentage of their fan base, [Facebook would] be giving preferential treatment to them over a user," he said. "It's just the fact of the matter in terms of platform growth and the amount of content that's getting posted."
AZwebsitesforsale.com offer highly experienced and effective online business solutions, we create Facebook business pages,  buy websites, develop existing websites, sell websites and offer a professional landing page/blog writing service. Should you need help or advice, please don’t hesitate to get in contact with us today! read more »

How will Facebook be affected by its own Panda update?

How will Facebook be affected by its own Panda update?
Facebook has recently announced that it is making some changes to the way it ranks content; the emphasis will be on the quality of content in the news feed.
In order to ensure users find the web content produced by businesses, Facebook operates using the same principle as Google. News feed update on Facebook will have significant impact on the ability of a website to attract customers. Facebook says that the changes will be no where on the scale of the Google Panda update, but see it as a positive move in the right direction.
The announcement said closer attention is to be paid on good articles and high quality content, and the amount of times an article is clicked on from a mobile on the News Feed. Publishers will be pleased that more links to articles will be shown. read more »

Social Media 2014 predictions

AZwebsiesforsale.com’s Social Media Predictions for 2014
Throughout 2013 social media has rapidly escalated and continues to do so. Facebook in particular, has had a huge influence in driving businesses to take steps to become a top social business.
• Businesses will develop their knowledge in relation to what, why and how to be a social business. Businesses will need to re evaluate their target audience and goals and align their social media accordingly.
• Businesses need to understand it is equally important to inspire their social media audience as it is to the science behind Facebook algorithms and formulas. Communicating with human beings, building relationships is the key to success. Objectives should be aimed to build an exceptional customer experience online.
• Advertising campaigns should focus in relation to branded content for smart brands. Business will only be able to reach and attract its target audience by producing unique and unusual campaigns.
• Company Managing Directors will need to re define roles and responsibilities for their workforce and where necessary invest in training. Collaborative and innovative workforces are a pre requisite in order to be successful in the field of social media organization. Not forgetting the importance of analytics, technology and data.
• Social listening will become a critical element. Businesses will need to focus on investing in social listening innovative techniques and strategies in order to positively connect with their audience and hear what they have to say.
• Marketers will need to create campaigns inspired by exceptional visual content that attracts new and existing customers and calls for action. It is important not to forget that every image posted represents the brand, therefore focuses on quality images that will create a visual connection.
• Business leaders who appreciate and question every action their community members take will reap the rewards. They should ask themselves questions that will enable them to critically evaluate their social media business plans. Why should my business be liked or followed? Why should they click, comment or post something? Why should anyone invest in me? What will be the value on the other side of each click?
Without question social media throughout 2014 will continue to evolve and create interesting challenges for small and large businesses alike.  offer highly experienced and effective online business solutions, we create facebook business pages,  buy websites, develop existing websites, sell websites and offer a professional landing page/blog writing service. Should you need help or advice, please don’t hesitate to get in contact with us today! read more »